Retailers must embrace hybrid shopping or risk losing market share

Retailers must embrace hybrid shopping or risk losing market share

A recently released research report offers valuable insights into the current state of the global retail industry and the role of technology in driving innovation and growth. Titled The Tech Effect: Strengthening the Omnichannel to Meet Consumer Demands, we PiiComm-ers were eager to dig into this report to keep abreast of this ever-evolving and competitive industry space.

Commissioned by SOTI, a leading provider of mobile and IoT management solutions and a long-term PiiComm partner, the report’s findings are based on 10,000 interviews across the following eight markets: U.S., Canada, Mexico, UK, Germany, France, Sweden and Australia.

Above all, the report underscored the need for retailers to embrace hybrid shopping or risk losing market share. The growing importance of the omnichannel approach, which involves integrating online and offline channels to create a seamless customer experience, is increasingly critical as consumers demand more convenience and flexibility in their shopping experience.

“Looking ahead, optimizing and increasing the deployment of mobile device fleets across the entire supply chain will be important for retailers,” says Shash Anand, SVP of Product Strategy at SOTI. “This will allow for sustainable and smooth delivery and returns processes, while creating a flexible hybrid business model for the ultimate consumer-retail experience.”

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