Barcodes and Mobile Devices Are Complimentary

Now that many people own a smartphone, making it easy for your customers to use their mobile devices to interact with your company, get information and to actually buy products and services is becoming ever more critical to business success. A great tool to help you achieve these business goals is the barcode. To help you use the barcode effectively, here are some tips on how to incorporate barcodes into your mobile marketing plan:

Get a barcode generator

What’s a barcode generator? It is a type of software that allows you to create barcodes with the click of a button. You simply enter your barcode data (such as product information, website or a file to download) and the barcode generator produces your barcode graphic. You then paste or insert barcodes created by the barcode generator into websites, documents or wherever you want to promote the barcode. A barcode generator is essential to using barcodes effectively, since they can produce the barcodes you need on demand.

Include on print advertising

Whether using direct mailers, newspaper ads or a print catalog to promote your products, adding barcodes helps prospects to become more engaged with the content. For example, adding a barcode to your newspaper ads allows your customers to load a video of what you’re selling onto their smartphones, where they can see in real time the features and benefits of the product.

Use in-store

Have you ever found yourself in a store, wanting to buy a product with no price tag on it? If you add barcodes to the store shelves or to the product itself, it becomes much easier for a customer to find out how much something costs by scanning the barcode with their smartphone. Barcodes can also include information on certain items, such as in a clothing store where information on whether the store has other colours or sizes in stock is extremely helpful to shoppers.

Incorporate into your social media campaigns

Just as a barcode in-store can give your customers more information on a product, barcodes included in your social media campaigns allow your follows to learn about new products and services you are promoting. These barcodes can also be easily shared with your followers’ own social networks, creating buzz about your business quickly and organically

Provide access to your mobile app through a barcode

Barcodes can now provide direct access to a mobile app, which means that smartphone users are able download an app with one click or scan of a barcode. To provide this easy access to your mobile application, why not include an app barcode in your print ads, in your e-marketing and social media campaigns, and on your website.

Barcodes provide an innovative and highly effective way for you to share information on your business and products with your customer base. And what’s even more exciting is that barcodes are easy to create and share with prospects through a variety of advertising platforms. With the help of a barcode generator, you can incorporate barcodes into your overall advertising strategy and connect your customers with your products and services right on their smartphones.

To learn more about our barcode products and how they can be integrated into your business, click here.

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Use Barcodes as Part of your Mobile Strategy